Our Brands
Established in 2002 by Nick Woodman, a passionate photo and video enthusiast, GoPro has evolved into a globally adored brand known for its versatile products. We’re GoPro, and we’re passionate about what we create.
Smith is an industry leader in advanced eyewear and helmets, founded in 1965 by Dr. Bob Smith. He invented the first snow goggle with a sealed thermal lens and breathable foam. Smith’s mission is to provide optimal performance in snow, surf, bike, fish and peak-performance outdoor adventures. Experience is everything to Smith.
Nitro is a responsible snowboard brand, committed to building products that get riders excited, and constantly investing in sustainable practices and the snowboarding community.
Pit Viper offers functional and fun-loving eyewear for all occasions, a “let’s have a good time” attitude, unique styles, performance and fun for over 10 years.
Tecnica is a brand known for innovative and best-in-category ski boots and outdoor shoes. Cutting-edge R&D and patented C.A.S technology ensure unparalleled fit and staying ahead of competition.
Liquid Force, founded by wakeboarding pioneers Tony Finn and Jimmy Redmon in 1995, designs and manufactures innovative wakeboards, wakesurf boards, and foils. The company works closely with athletes to push the boundaries of the sport and keep the fun alive.
Fasthouse is a California-based brand specializing in motocross and mountain biking apparel. Inspired by classic motocross culture, they offer jerseys, helmets, and casual wear, collaborating with brands like Bell, Ducati, and 805 Beer.
O’Brien is a renowned watersports brand established in 1986, known for its high-quality waterskis, wakeboards, paddleboards, tubes, wetsuits and more. With a passion for revolutionizing the industry, O’Brien spends countless hours perfecting each product for optimal fun on the water with friends and family.
Blizzard, a division of Tecnica Group, specializes in alpine skis and accessories, founded in 1945 by Toni Arnsteiner in Austria. The brand continues to be one of the most award-winning and pioneering in the ski industry with a focus on true innovation and end user satisfaction.
Eivy was launched in 2009 by snowboarder and fashion designer Anna Vister to change the market’s perception of base layers. Incorporating fashion and sustainability into winter base layers for multi-functional use, Eivy’s high-quality designs means wearers can own less and have more adventures, from winter to all seasons.
POW is a leading snowsports brand, focused on producing high-quality, fashionable, and durable gloves. The brand’s prime focus is handwear, and rigorous research and testing in all conditions guarantees that their products keep hands warm and dry during any mountain adventure.
TAHE is a water sports brand that offers affordable and innovative products for all enthusiasts. Developed from the merger of BIC Sport and Tahe Outdoors, it combines BIC Sport’s manufacturing expertise with Tahe Outdoors’ passion for exploration and craftsmanship. TAHE’s mission is to provide #EndlessPlayTime on the water.
Follow, founded in 2010, designs and manufactures high-quality wearable goods for wakeboard and watersports enthusiasts. With a team of world-class athletes, innovators, and artists, Follow offers no gimmicks, just durable products that work and look good.
Tahe now owns Sportyak boats, originally from BicSport. Built for durability and stability, versatile for fishing, tendering and recreation, with small outboard options, 100% recyclable, from a European factory.
BbTalkin’ is a versatile, long-range, waterproof Bluetooth intercom for sports enthusiasts. It has a range of 1200m and open-channel communication, allowing for hands-free, noise-cancelling, two-way conversations with individuals or groups of up to six. Ideal for watersports, snowsports, and other outdoor activities.
L1 specializes in premium outerwear for snowboarders and skiers, with a focus on quality, performance, and durability. Its unique fit and attention to detail sets it apart from other brands. Most of their products feature 20k/20k waterproofing.
Kilpi offers functional, fashionable, reliable outdoor clothing for all seasons, tested in harsh Northern Hemisphere weather. Advanced technology ensures protection from elements for all outdoor activities.
Blenders – born in California in 2012 when a surf coach started a new sunglass brand with just $2,000. A cool community driven brand offering loud, affordable eyewear. Bold and bright styles – prices that everyone can afford to help you live life in forward motion.
For decades, Mistral has focused on delivering stylish, high-quality gear and apparel that ensures enjoyment of a water-based lifestyle.
At Melon, we believe that safety and style go hand in hand – no matter your gender or age, whether you’re on a bike or a skateboard. Join the family!
Boundary is designed to make life more comfortable through innovation and functionality, creating beautifully crafted products suited to your everyday life—on or off the trail.
