Meet the Ultra Sport Team

Gordon WAY - Managing Director

Joint founder of the company in 1985, Gordon holds a Business Studies diploma and is responsible for the sales direction of each brand and relationships with suppliers. A past competitor at National and International level and World Record Holder in windsurfing.  Gordon continues to participate in the sport whenever possible, as well as being a keen wakeboarder and snowboarder. Ex President of SIGB (Snow Industries of Great Britain).

Neil STAPLES - Sales Director

Neil has worked with Ultra Sport for many years, becoming Sales Director in December 2001. Still maintaining specific responsibility for the Waterski and Wakeboard division but also, as Sales Director, he now takes overall management for all sales activity within the company. Neil also handles the supplier relationship with a number of our brands.  A past National and International Tournament Waterskier.

Claire Vernon - Financial Director

Claire is our FD in waiting and has been a member of the Institute of Chartered Accountants in England and Wales. Before joining us Claire spent 5 years working in an Accountancy Practice and has a wealth of  knowledge across a number of industries. In her spare time Claire plays netball and badminton (amongst other sports) and whilst these may not seem so adrenaline filled as our sports she gets her fair share of injuries!

Thierry WAY - Brand Manager

Thierry has been involved in action sports since he was a young lad, spending the summers wakeboarding and the winters snowboarding. Working withing the Company since he was 16 his experience as a rider, combined with his enthusiasm and knowledge of our brands make T a key member of the Ultra Sport team. T is the Brand Manager for Nitro Snowboards, Bern, Goldcoast, Eivy and POW.

Neil THOMAS - Brand Manager

Neil has worked in the outdoor industry for over 12 years and has a solid track record in Brand Management. He's a keen kayaker, mountain biker and in his past has been a climber. More recently SUP has taken his interest. Neil is Married with two young sons.  He takes responsibility for Smith Bike and Bern Bike.

Adam SUMMERFIELD - Brand Manager

Adam has spent the past 15 years with a board strapped to his feet, whether it’s wake boarding during the summer or snowboarding in the winter he loves his boardsports. Adam joined us after spending the previous nine winters in the Austrian alps and summers managing one of the UK’s leading cable parks so knows exactly what our brands are all about. Adam is the Brand Manager for Smith Optics (Winter), Northwave & Drake, Arbor and Liquid Force.

James goodman - Brand AGENT

James is a keen surfer and has tailored his life around his passion having worked in the watersports and surf market for the past decade both a retail and wholesale. His love of the ocean remains as strong today as it has always been and he is now stoked to share his passion with his young family. Working with our Bic Sport James’ love for all things water is infectious. A professional and efficient approach to work compliments his love of life.

Rachel taYLOR - CUSTOMER SERVICES & Office Administrator

Rachel started her career over 20 years ago as a Knitwear Designer then moved into Retail and Sales after having her son. Customer Service and satisfaction are high on her agenda and Rachel sets the pace for the rest of the team to follow.  Ensuring that our customers, large and small, get perfect service fits perfectly with the Ultra Sport ethos!  Rachel enjoys countryside and long distance walking.

Edd duerden - Warranty, Returns, Customer Services

Edd is an ‘old hand’ having been with us for many years now. He has a tough job which is to ensure that all of our customers have a great experience even when things go wrong. Edd also takes responsibility for ensuring the B2B is running smoothly and in his spare time (!) he handles all the coordination for the importation and shipment of goods.  He is an avid snowboarder and has a wealth of knowledge about all of our products.

Sarah REASON - Accounts Administrator

Sarah has been with Ultra Sport since leaving school (which was some many years ago!) and works primarily on sales accounts and order processing, but also handling all manner of telephone enquiries from retailers and the public alike. Sarah has a great personality and a huge capacity for ploughing through the work.

Michelle hilton - Warehouse Manager

Michelle is very capable and runs an efficient and tidy warehouse ensuring that our customers get what they need on time. Michelle is very much a water baby - she used to live on a boat - and she brings with her a mass of enthusiasm to the role and a determined approach to delivering excellence.

Bozhidar GEORGIEV - Warehouse

Originally from Bulgaria, Bozi has been working with us for many years. His enthusiasm for everything he does is contagious, as is his cheerful outlook on life and his never-ending smile. If you want something doing - and you want it doing now - then Bozi is your man.  We all rely on Bozi.

Lee Radford - Warehouse & warranty

Lee has got our backs. He brings a steady and strong approach to customer service and works hard to ensure the warehouse is organised and efficient. A keen snowboarder he knows his stuff and gets involved in demo days and events whenever he can.  Lee works closely with Edd to ensure that any issues with products are dealt with efficiently and quickly.

Ultra Sport Europe Ltd.
Carnival Way,
Castle Donington,
Derbyshire DE74 2HP

01332 813 150

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