Meet the Ultra Sport Team

Gordon WAY - Managing Director

Founder of Ultra Sport EU Ltd Gordon is responsible for the sales direction of each brand and relationships with suppliers whilst, at the same time, seeking out new brands to partner with.  A past competitor at National and International level and a World Speed Sailing Record Holder (windsurfing).  Gordon continues to participate in the sport whenever possible, as well as being a keen wakeboarder and snowboarder. Ex President of SIGB (Snow Industries of Great Britain).  Resilient and enthusiastic best describe his approach to both business and sport.

Neil STAPLES - Sales Director

Neil worked with Ultra Sport EU for many years before becoming Sales Director in December 2001. Still maintaining specific responsibility for the Waterski and Wakeboard division but now as Sales Director takes overall management for all sales activity within the company. Neil also handles key supplier relationship for a number of our brands as well as Managing the EMEA business for a key supplier.  A past National and International Tournament Waterskier he is now a keen MTB biker and snowboarder.

Claire Vernon - Financial Director

Claire joined us in 2014 and was promoted to FD in January 2017. Before joining us Claire spent 5 years working in an Accountancy Practice and has a wealth of knowledge across a number of industries. In her spare time Claire plays netball and badminton (amongst other sports) although has recently become a Mother so spare time is now taken up with her young family.

Thierry WAY - Director & Brand Manager

Thierry (T) has been involved in action sports since he was a young boy, spending the summers wakeboarding and the winters snowboarding. Working within the company since he was 16 years old (2008) his experience as a rider, combined with his enthusiasm and knowledge of all our brands make T a key member of the Ultra Sport team. As well as now taking on Directors responsibilities T is also the Brand Manager for some key brands.

Neil THOMAS - Brand Manager

Neil has worked in the bike and outdoor industry for over 16 years and has a solid track record in Brand Management. He’s a keen biker (road and mountain) as well as an enthusiastic kayaker. Neil is an excellent Brand Manager with a keen eye for detail and a solid approach to brand building. Working with some of our largest Retailers assisting them, and us, develop the business his reputation as a solid 'partnership builder' is well respected.

Adam Summerfield - Brand Manager

Adam has spent the past 15 years with a board strapped to his feet, whether that’s wakeboarding during the summer or snowboarding in the winter - he loves his boardsports. Adam joined the Company after spending nine winters in the Austrian Alps and summers managing one of the UK’s leading cable parks. As a result he knows exactly what Ultra Sport brands are all about and what the Retailer Network really appreciates.

Scott Cohoon - Brand Manager

Scott has over 30 years experience in the Watersports industry. Initially working for major watersports brands he later joined the family watersports retail business helping develop and build this for the next 20 years. He has now brought his wealth of experience to Ultra Sport where he takes full responsibility for O’Brien and Straightline.  He is also working alongside James on the Bic Sport Surf and SUP products. Scott is, as you would expect, a keen watersports enthusiast but also bikes and snow skis.

CrAIg Smith - Brand Manager

Craig fist joined Ultra Sport EU as a Team Rider (Kite) in 2014 and then worked with us as a Sales Agent for 2 years. He has now joined us full time as our Kitesurfing Brand Manager and is also takes responsibility for Super Frog (Surf) and BBTalkin. Craig has been a water baby since he was 8. He is an excellent kitesurfer winning many competitions and knows the industry and product inside out. You will normally find Craig at the beach.

James Goodman - Brand AGENT

James is a keen surfer and has tailored his life around his passion having worked in the watersports and surf market for the past decade both at retail and wholesale. His love of the ocean remains as strong today as it has always been and he is now stoked to share his passion with his young family. Working with our watersports brands, Bic Surf and SUP, James’ love for all things water is infectious. A professional and efficient approach to work compliments his love of life.

Rachel taYLOR - CUSTOMER SERVICES & Office Administrator

Rachel started her career over 20 years ago as a Knitwear Designer then moved into Retail and Sales after having her son. Customer Service and satisfaction are high on her agenda and Rachel sets the pace for the rest of the team to follow.  Ensuring that our customers, large and small, get perfect service fits perfectly with the Ultra Sport ethos!  Rachel enjoys countryside and long distance walking.

Edd duerden - Warranty & Customer Services

Edd is an ‘old hand’ having been with the Company for 13 years. He has a demanding job ensuring that customers have a consistently great experience. He does this with style, regularly receiving praise for his outstanding service. At the same time Edd looks after the B2B website and other online portals. He is an avid snowboarder, a keen cyclist and has a wealth of knowledge about all of Ultra Sport products.

Kess Mottram - Accounts admin & Sales Coordinator

Kess is a keen surfer and sports fanatic in general, spending most of her weekends playing hockey, mountain biking or by the coast. Kess primarily looks after supplier accounts and everything Excel, but also gets involved wherever she is needed within the sales side of things.

Sarah REASON - Accounts Administrator

Sarah has been with Ultra Sport since leaving school (which was some many years ago!) and works primarily on sales accounts and order processing, but also handling all manner of telephone enquiries from retailers and the public alike. Sarah has a great personality and a huge capacity for ploughing through the work.

Michelle hilton - Warehouse Manager

Michelle is very capable and runs an efficient and tidy warehouse ensuring that our customers get what they need on time. Michelle is very much a water baby - she used to live on a boat - and she brings with her a mass of enthusiasm to the role and a determined approach to delivering excellence.  Don't mess up here warehouse.

Bozhidar GEORGIEV - Warehouse

Originally from Bulgaria, Bozi has been working with us for many years. His enthusiasm for everything he does is contagious, as is his cheerful outlook on life and his never-ending smile. If you want something doing - and you want it doing now - then Bozi is your man.  We all rely on Bozi.

Lee Radford - Warehouse & warranty

Lee has got our backs. He brings a steady and strong approach to customer service and works hard to ensure the warehouse is organised and efficient. A keen snowboarder he knows his stuff and gets involved in demo days and events whenever he can.  Lee works closely with Edd to ensure that any issues with products are dealt with efficiently and quickly.

Ultra Sport Europe Ltd.
Carnival Way,
Castle Donington,
Derbyshire DE74 2HP

01332 813 150

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