Smith - Path Of Innovation

Since 1965 our purpose hasn't changed: amplify the thrill of human experience. Everything we do, every pillar in our character delivers on this simple idea. We exist to fuel fun beyond walls through the advanced products that are optimized, styled right and made better. Whether you're chasing the next storm cycle or ripping corduroy on a bluebird daypursue your thrill.

Since 1965 our purpose hasn't changed: amplify the thrill of human experience. Everything we do, every pillar in our character delivers on this simple idea. We exist to fuel fun beyond walls through the advanced products that are optimized, styled right and made better. Whether you're chasing the next storm cycle or ripping corduroy on a bluebird daypursue your thrill.

Part 1
Bob Smith started the path of innovation with the double lens ski goggle and we haven
t stopped since. From the Slider sunglass in the mid 90s to The I/O that followed, season after season weve looked to push whats possible in Eyewear.
The Path Of Innovation Part1

Part 2
Packing a spare lens wasn’t always the norm. Then, after seven years of research, we introduced the I/O, and mountains have looked better ever since.
 
Part 3
Drawing inspiration from their Oregon surroundings, our Portland based design team pushes what’s possible with our products, even after decades of industry changing developments.

Part 4
The path starts here. Building prototypes in the USA allows us to take advantage of a streamlined process that moves us quickly through the design stages and right to testing, which means less time from screen to slope.
The Path of Innovation Part4

Part 5
The hunt for new peaks, lines, and glades is paralleled only by our endless search for the perfect product. And since our athletes push what's possible on the slopes, it's only fair that we provide them with the best technology available.


#pathofinnovation          #pursueyourthrill             @smithoptics


 



Post Author: Edd Duerden
Category: In: Sport News | SNOW |

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