Company Overview

BIC SPORT is the world’s largest watersports manufacturer, producing over 65,000 units of product every year to 90 different countries across the globe. With over 30 years of experience BIC Sport are market leaders in SURF, SUP, WINDSURF, KAYAK, BOAT and have now stormed the SAILING scene with a revolutionary youth dinghy.

BIC’s enduring success in these markets is underpinned by a very strong principle belief in simplicity and accessibility. This is achieved by using the very best shapers and designers and being able to produce on an industrial scale using pioneering  manufacturing techniques.

Ultra Sport Europe are the UK distributors for BIC Sport importing the entire range to supply all categories to an established network of retailers nationwide. We strive to ensure the BIC Sport product range remains as accessible as possible to the public.

To find your nearest retailer please click here: (retaliler locator)

To register your interest in stocking any part of the BIC range please contact:

bic sport
Ultra Sport Europe Ltd.
Carnival Way,
Castle Donington,
Derbyshire DE74 2HP

01332 813 150

Need a hug?
Call: 01332 813150

Keep Updated

Keep updated with all our product news, riders, videos, events and more by following us on Twitter - @ultrasporteu or on Facebook - Ultra Sport Europe