info for retailers

Here you will find information about how we work with our retailers around the country and some explanations of our approach to the business. This page will change from time to time and new items will be added so please check back regularly.

If you are looking for our SOS (Stock Ordering System) or to update your own details on our Retailer Locator please follow this link:- Retailer Login Page .

What we do?
How do you open an Account?  (Trading Account Application Form)
Selective Distribution?
Retailing Online?
Retailer Locator?

What we do?
Ultra Sport Europe are distributors – that is we sell to retailers around the country. We sell in the UK, Eire, France, Portugal and Spain although we do not distribute all of our products in all the territories.

How do you open an Account?
You can open a Quick Account easily enough and we can hopefully get your account opened very quickly (within 24 hours). This will give you a maximum credit limit of £300 although once you start trading we will build your credit history and increase your limit. If you think that you will want more than this from the outset then......

If you think that you will need a higher Credit Limit from the start then please complete the full  Trading Account Application Form . This is quite an extensive form but once we receive this we can hopefully give you a larger Credit Limit once we have undertaken the normal business and credit checks. This can usually be done within 24 hours of receiving your completed form. You will need to acknowledge that you have read and understood our Terms of Trade

Alternatively if you are not yet ready to open an account and would simply like to talk to one of our Brand Managers then please email your enquiry to outlining which products you are interested in and where you are operating from. We will respond to your enquiry immediately and put you in touch with the appropriate Brand Manager.

Selective Distribution?
We do not sell to everybody and anybody. We are selective about our retailers. Our retailers should be able to offer good service and backup to the end user and offer a good level of expertise and knowledge about the sports. Ultra Sport Europe can, of course, help with training in all areas.

Retailing Online?
If you are considering exclusively retailing online then please read our Online Policy Document .  This is a good place to start as it clearly explains our approach.  This document may well raise more questions which we will be happy to answer.

Retailer Locator?
Our website is now receiving many thousands of unique visitors each month and one of the most popular areas of the site is our Retailer Locator. It is very important that your details are listed here and that they are up to date. Every one of our retailers is entitled to be listed and has a unique username and password so that they can edit their own details. If you are not listed, or you have forgotten your username and/or password then please email and we will get back to you. To log in to your account, go to the Reseller Login page . Once you have logged in you MUST ensure that your details are correct - including spelling - otherwise you will not be listed under our regions and you will not come up under any search results. It really is to your advantage to check this and make any amendments necessary so that we can ensure customers are directed straight to you. Click here to go to the Retailer Locator .

We have a full B2B website facility where you can:-

•Check Stock
• Place Orders
• Find Product Details and Specifications
• Check your Account Status and Buying History
• Display outstanding and historic orders
• Review Account Transactions and get copy invoices, statements and much more. 

Access to the B2B is via a UserName and Password which will be provided to you when you open an account - if you do not have log in details and would like to be set up to use the B2B please email

The B2B is always a developing project so if you feel that something is missing please do not hesitate to let us know.
Ultra Sport Europe Ltd.
Carnival Way,
Castle Donington,
Derbyshire DE74 2HP

01332 813 150

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